Partner & Co-Founder, M13
Carter Reum is a Partner and Co-Founder of M13, a venture capital platform that invests in and incubates cutting edge consumer technology businesses. M13 now has two top decile funds and recently launched a $400MM Fund III - M13 now has AUM of over $750MM and is currently launching its 10th incubated business. Founded in 2016 with offices in Los Angeles and New York, our investment strategy leverages the M13 Propulsion Platform - a combination of a world-class operating team around brand, product, distribution, acquisition and operations, and a tech-enabled platform of resources and best practices aimed at giving the companies we invest in unfair advantages and the ability to make better day-to-day decisions
Having seeded 7 unicorns, M13’s portfolio includes, Ring, Daily Harvest, FabFitFun, Pinterest, Rothy’s, Lyft, Capsule, Shef, Thrive Market, Cue, and many others. M13 has incubated independent businesses and also in partnership with both P&G and PepsiCo.
Prior to M13, following careers at Goldman Sachs as investment bankers, Carter and his brother Courtney established VEEV Spirits with the goal of creating “a better way to drink.” An early leader in sustainability and wellness, VEEV Spirits became one of the fastest-growing independent brands in the country before its sale in 2016.
In 2019, Carter and Courtney were appointed the first-ever Executives in Residence for the City of Los Angeles, created in an effort to merge the arts and entertainment industries with traditional consumer product industries. As part of the initiative, Los Angeles Mayor Eric Garcetti hand-selected Carter to work on the City’s branding initiatives and partner engagements. Carter is a member of the LACMA Board of Trustees and serves on the digital advisory board of The Metropolitan Museum of Art.
Carter holds a B.A. with distinction from Columbia University and is an alumnus of Harvard Business School. Carter and his brother are the authors of the national bestseller Shortcut Your Startup (Simon & Schuster) that shares business insights to empower the next generation of entrepreneurs.