Senior Vice President, Gersh

Collin Reno comes to Gersh after 25 years as SVP at WMA/WME. Along his journey as an agent, he took a brief detour into production and development for Dick Clark Productions where he oversaw the development and sales of more than two dozen programs before rejoining the agency. Post the merger between WMA and Endeavor, Reno became a partner and co-head of WME’s Alternative TV Department. His experience and knowledge of business trends have helped him thrive across the Venn diagram of subgenres in the field; having represented leading production companies, producers, authors, directors, and talent.

A small sample of the shows Reno has been involved in packaging are The Biggest Loser, Bill Nye The Science Guy, Penn & Teller: Bullshit!, The Weakest Link, American Ninja Warrior, Celebrity Rehab, Jamie Oliver’s Food Revolution, The Agent, Coaching Bad, Spartan Ultimate Team Challenge, Famously Single, CNN’s The 60’s, 70’s, 80’s, 90’s, 2000’s; Couples Therapy, A Little Late with Lilly Singh, Strange Texas for Paramount +, Immoral Compass for Quibi, along with countless comedy and event specials branching over broadcast, cable and the streaming platforms as with Adam Sandler’s 100% Fresh for Netflix.

Reno will be based in LA until transitioning to spearhead the expansion of the Alternative Department in the New York