Co-Founder, Irrational Capital; James B. Duke Professor of Psychology and Behavioral Economics, Duke University

Dan Ariely is a co-Founder of Irrational Capital and a leading behavioral economist, author, and entrepreneur, and a James B. Duke Professor of Psychology and Behavioral Economics at Duke University. For the past five years, Dan and the Irrational Capital team have researched the connection between deep elements of corporate culture and their impact on the ultimate measure of future equity performance for public companies – stock price.

Dan’s groundbreaking work in behavioral economics has led to the publication of several New York Times bestsellers including Predictably Irrational: The Hidden Forces that Shape Our Decisions. He contributes a regular column to The Wall Street Journal, “Ask Ariely,” and has delivered numerous TED Talks with over 10 million downloads.

Dan has been involved in a wide range of successful commercial ventures and is also a founding member of the Center for Advanced Hindsight.