Matias Muchnick

Chief Executive Officer & Founder, NotCo

Matias Muchnick is the CEO and founder of NotCo, the international plant-based food tech company founded in Chile that is now the fastest growing food tech brand in Latin America. At just 32 years old, Muchnick has led the company to success on a global scale, having achieved unicorn status at a valuation of $1.5 billion in 2021.

Muchnick’s team of scientists, culinary chefs, and engineers sitting across multiple countries are working together to develop and perfect NotCo’s patented A.I., named Giuseppe. Giuseppe is the key to the advancement of food science and is constantly learning, matching products at the molecular level to deliver plant-based derived options that taste, cook, and function just like their animal-based counterparts. This technology is transforming the industry, working to remove animals from the food equation.

Muchnick is often called upon to provide insight on the future of plant-based, the role technology has on the food we eat, and global innovation. He has been featured on Bloomberg TV, Forbes, CNN, Yahoo Finance, and more and was also a member of the inaugural class of Bloomberg New Economy Catalysts, a group of innovators, visionaries, entrepreneurs and more across the world who are radically transforming the future.